How to Use Social Planner in GoHighLevel — Mobile App Guide

Managing social media for multiple clients used to mean juggling between platforms, apps, and desktop logins. GoHighLevel's Social Planner feature—now available on mobile via the v3.88.1 update—changes that completely. You can now create, schedule, and publish posts across six major platforms directly from your phone, without leaving the app. For digital marketing agencies managing dozens of accounts, this is a game-changer. Whether you're posting client testimonials, market insights, or promotional content, the mobile Social Planner puts your entire social strategy in your pocket. Ready to see how it works? Start your free 30-day GoHighLevel trial here to unlock this feature and more.

What Is GoHighLevel Social Planner and Why It Matters for Agencies

GoHighLevel Social Planner is an integrated feature within the GoHighLevel CRM that allows you to manage social media content across multiple platforms from a single dashboard—and now, directly from your mobile app. Instead of logging into Facebook, Instagram, LinkedIn, YouTube, and Google My Business separately, you control everything from one place.

For digital marketing agencies, this matters because:

• Time savings: Schedule a week of posts in 30 minutes instead of managing each platform individually.
• Consistency: Ensure brand voice and messaging stay aligned across all client accounts.
• Mobile-first workflow: Create and publish posts from anywhere—client meetings, events, or between appointments.
• Multi-client management: Switch between sub-accounts and manage different clients without logging out.
• Approval workflows: Team members can review and approve posts before they go live.

Getting Started: Set Up Social Planner in HighLevel CRM

Before you can schedule any posts, you need to access and enable Social Planner within your GoHighLevel account. Here's how:

1. Open the GoHighLevel mobile app and log in to your agency account.
2. Select the sub-account (client account) where you want to manage social posts.
3. Tap the "Marketing" menu on the left sidebar.
4. Look for "Social Planner" in the Marketing section (available in v3.88.1 and newer).
5. If this is your first time, you'll see a prompt to connect social media accounts. Tap "Get Started" or "+ Connect Account."

If you don't see Social Planner in your Marketing menu, ensure your GoHighLevel app is updated to the latest version. You can check this in your phone's app store and update manually if needed.

How to Connect Your Social Media Accounts

GoHighLevel Social Planner supports six major platforms, and connecting them is straightforward:

Supported Platforms:

• Facebook Business Pages
• Instagram (Business Accounts)
• LinkedIn (Personal & Company Pages)
• YouTube Channels
• Google My Business
• Twitter/X (via integrations)

Step-by-Step Connection:

1. In Social Planner, tap "+ Connect Account" or the "Connect Social Media" button.
2. Select the platform you want to connect (e.g., Facebook).
3. You'll be redirected to that platform's login page. Log in with credentials that have admin access to the business page or account.
4. Grant GoHighLevel permissions to access and post on your behalf. Review the permissions carefully—GoHighLevel needs ability to schedule and publish posts.
5. Return to the GoHighLevel app. The account will now appear in your Social Planner list.
6. Repeat for each platform and account you manage.

Once connected, all your social accounts will display in a list format on the Social Planner home screen. You can tap any account to view its posting history, scheduled posts, and analytics.

This is built into GoHighLevel. Try it free for 30 days →

How to Create and Schedule a Social Post From Your Mobile Device

This is where the mobile Social Planner shines. Creating and scheduling posts from your phone takes just minutes.

Creating a New Post:

1. Tap "+ Compose New Post" or the "+" button in the Social Planner home screen.
2. Select which social account(s) you want to post to. You can post to multiple platforms at once (e.g., Facebook and Instagram simultaneously).
3. Write your post copy in the text field. You'll see a character count, which is helpful for platforms like Twitter.
4. Add an image or video by tapping the image icon. You can upload from your phone's camera roll or take a new photo directly.
5. Preview how the post will look on each platform by swiping or tapping the platform tabs.
6. Add hashtags and mentions if desired. Use the @ symbol for mentions and # for hashtags.

Scheduling Your Post:

1. After composing, tap "Schedule" instead of "Publish Now."
2. Select your desired date and time. The app shows a calendar and time picker.
3. Choose your timezone to ensure posts go live at the correct local time (critical for multi-location businesses).
4. Review the final post preview, then tap "Confirm Schedule."
5. Your post is now queued. You'll see it appear in the "Scheduled" tab of Social Planner.

Publishing and Approving Posts Across Platforms

GoHighLevel offers flexibility in how posts go live—immediately or through an approval workflow.

Publish Now: Posts go live instantly across all selected platforms. Use this for time-sensitive content or when you're confident in the message.

Schedule for Later: Posts are queued and automatically publish at your specified date and time. GoHighLevel handles the timing, even if your phone is off or you're offline.

Approval Workflow (Team Feature): If you're an agency with multiple team members, you can enable post approvals:

1. Set approval roles in your account settings. Designate team members as "Approvers."
2. When composing a post, toggle "Require Approval."
3. Approvers receive a notification and can review the post in the app.
4. They approve or request edits. Once approved, the post publishes at the scheduled time.

This workflow is invaluable when managing client accounts—clients can approve posts before they go live, reducing risk and building trust.

Best Practices for Mobile Social Media Management

Plan Your Content Calendar: Before jumping into the app, outline your posts for the week or month. Know what you're posting, when, and to which platforms. This speeds up the scheduling process significantly.

Batch Create Posts: Set aside 30 minutes to schedule an entire week of content. This is faster than creating posts sporadically throughout the week and keeps you consistent.

Use Templates for Consistency: If GoHighLevel offers post templates in the current version, use them. They ensure branding consistency across clients and save time on formatting.

Monitor Analytics Post-Publish: After posts go live, return to Social Planner to check engagement, reach, and impressions (if the platform provides data). Use this to refine future posts.

Schedule During Peak Hours: Post when your audience is most active. For B2B, this is typically Tuesday–Thursday, 9 AM–12 PM. For B2C, evenings and weekends often perform better. Test and adjust based on your specific audience.

Keep Backup Content Ready: Always have 2–3 pre-written, pre-designed posts ready to go. If a trending topic or urgent news breaks in your industry, you can quickly schedule timely, relevant content.