Managing social media across multiple platforms is exhausting. You're juggling Facebook, Instagram, LinkedIn, and TikTok accounts—logging into each one separately, creating posts individually, and hoping you don't miss a scheduled time. What if you could schedule all your posts from a single dashboard, maintain consistent brand presence, and reclaim hours of your week?
That's exactly what GoHighLevel's Social Planner does. I've helped hundreds of agencies and businesses set this up, and the time savings alone pay for the platform. In this guide, I'll walk you through every step to get your Social Planner working—from connecting your accounts to scheduling your first post across multiple platforms.
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What Is GoHighLevel Social Planner?
GoHighLevel's Social Planner is a unified social media scheduling and management tool built directly into your CRM. Instead of using separate tools like Buffer, Hootsuite, or native platform dashboards, you manage all your social accounts—Facebook, Instagram, LinkedIn, TikTok, Google Business Profile, and YouTube—from one central location.
Here's what makes it powerful: it combines scheduling, publishing, analytics, and client management into a single interface. You're not just scheduling posts; you're managing your entire brand presence while maintaining client relationships and tracking results. For agencies, this is a game-changer because you can manage multiple client accounts without juggling multiple subscriptions.
The Social Planner integrates seamlessly with GoHighLevel's CRM, automation tools, and funnels. This means you can tie social media activity to your broader marketing strategy—something you can't do with standalone scheduling tools.
Accessing the Social Planner Dashboard
First, log into your GoHighLevel account. Once you're in, navigate to the left sidebar menu and look for "Social Planner" or "Social Media"—the exact label depends on your account version, but it's clearly marked with a calendar or social media icon.
Click on it, and you'll be taken to the Social Planner dashboard. This is your command center. You'll see:
- Calendar View: A monthly or weekly calendar showing all your scheduled posts across all connected accounts
- Connected Accounts: A list of your authenticated social media profiles
- Create Post Button: The primary action button to start scheduling new content
- Analytics Overview: High-level performance metrics from your social accounts
The interface is clean and intuitive. Don't be intimidated if it feels new—you'll be navigating it like a pro within minutes.
Connecting and Authenticating Your Social Media Accounts
Before you can schedule anything, you need to connect your social media accounts to GoHighLevel. This is a one-time setup that takes just a few minutes per account.
Step 1: Click "Connect Account"
In the Social Planner dashboard, look for a button labeled "Connect Account" or "Add Account." Click it, and you'll be presented with a list of supported platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profile.
Step 2: Select Your Platform
Choose the platform you want to connect first. Most users start with Facebook or Instagram. GoHighLevel will redirect you to that platform's authentication page.
Step 3: Authorize GoHighLevel
You'll be prompted to log in to your social media account (if you're not already) and then grant GoHighLevel permission to manage your account. This is safe—you're using the official OAuth authentication process, which means GoHighLevel never stores your password. You're giving permission for the platform to communicate with GoHighLevel.
💡 Pro Tip
If you manage multiple Instagram or Facebook accounts, you can connect them all to the same GoHighLevel workspace. Just repeat the process for each account. This is incredibly useful for agencies managing multiple client accounts from one dashboard.
Step 4: Verify Connection
Once authenticated, you'll be returned to the GoHighLevel dashboard, and your account should appear in the "Connected Accounts" list. You should see your profile picture, account name, and a status indicator showing it's connected.
Repeat this process for every platform you want to use. You can connect as many accounts as you need.
This is built into GoHighLevel. Try it free for 30 days →
Creating Your First Scheduled Post
Now comes the fun part—creating and scheduling your first post. Click the "Create Post" or "New Post" button in the Social Planner dashboard.
You'll be taken to the post creation interface. Here's what you'll see:
- Post Editor: A text field where you write your caption or post text
- Platform Selection: Checkboxes to select which platforms this post should publish to
- Media Upload Area: Space to add images, videos, or other media files
- Schedule Options: Date and time pickers to set when your post goes live
- Preview Section: A real-time preview of how your post will look on each platform
Start by writing your post copy in the text editor. GoHighLevel automatically counts characters, so you can stay aware of platform-specific limitations (like Twitter/X's character limit, though you can schedule X posts too).
Adding Media and Customizing Your Content
Uploading Images and Videos
Click the media upload area and select files from your computer. GoHighLevel accepts all common formats: JPG, PNG, GIF for images, and MP4, MOV for videos. You can upload multiple media files to create carousel posts on Instagram and Facebook.
Editing Thumbnails and Previewing
Once you've uploaded media, you can customize how it appears. GoHighLevel lets you:
- Crop or adjust images to match platform specifications
- Reorder multiple images in carousel posts
- Select custom thumbnails for video content
- Preview exactly how your post will appear on Facebook, Instagram, LinkedIn, etc.
The preview panel is essential. It shows you precisely how your post will look on each platform you're publishing to. This prevents embarrassing formatting issues or cut-off images—something that happens constantly when scheduling manually across platforms.
Using Templates
GoHighLevel also offers pre-built post templates to speed up your workflow. You can access these from the post creation screen. Templates are organized by category (promotional, educational, engagement, etc.) and come pre-formatted with copy and design elements. You can customize any template to match your brand.
💡 Pro Tip
Create custom templates for your own recurring post types (weekly tips, client testimonials, product launches, etc.). This dramatically speeds up your content creation and ensures consistency across all posts. Save time by building once, reusing forever.
Scheduling Posts and Managing Your Calendar
Setting Your Publish Time
Once your content is ready, set the date and time you want it to publish. GoHighLevel uses a simple date/time picker. You can schedule posts days, weeks, or even months in advance—perfect for planning out your entire month's content in one session.
Selecting Which Platforms to Publish To
At the top of your post, you'll see checkboxes for each of your connected accounts. Select which platforms this post should go to. One post can publish simultaneously to Facebook, Instagram, LinkedIn, and TikTok—or you can tailor different versions for different platforms.
Reviewing Before Publishing
Before hitting "Schedule," GoHighLevel shows you a final review screen. You can see:
- Your final post copy
- All attached media
- Which accounts it will publish to
- The exact date and time of publication
- A preview on each platform
This is your last chance to catch any typos or formatting issues. Take 30 seconds here and save yourself from posting embarrassing mistakes.
Viewing Your Calendar
Once you've scheduled posts, return to the main Social Planner dashboard. You'll see them all mapped on your calendar view. This gives you a bird's-eye view of your social media strategy—you can see gaps where you need more content, identify overposted times, and plan accordingly.
You can also switch between calendar, list, or grid views depending on your preference. Some users prefer the calendar for monthly planning; others like the list view for a more detailed look at individual posts.
Managing and Editing Scheduled Posts
Need to edit a post you've already scheduled? No problem. Click on any scheduled post in your calendar, and you can modify the copy, media, publish time, or target platforms. You can also delete posts if plans change.
For agencies, this flexibility is crucial. Client feedback comes in at the last minute, and you need the ability to make changes without republishing everything.