How to Organize Templates in GoHighLevel — Save Time Daily

If you're running marketing campaigns across multiple clients or managing your own portfolio of funnels and email sequences, you already know the problem: finding the right template shouldn't take longer than building with it.

GoHighLevel's Template Library contains hundreds of professionally designed templates—websites, funnels, email campaigns, landing pages, and more. But without proper organization, you're scrolling through dozens of options every single time you need a proven layout. That's where the Favorites feature comes in.

In this guide, I'll show you exactly how to organize templates in GoHighLevel so you save time daily, maintain consistency across campaigns, and access your best-performing layouts in seconds. Whether you're an agency managing subaccounts or a business owner juggling multiple projects, template organization is a non-negotiable productivity multiplier.

Ready to streamline your workflow? Start a free 30-day GoHighLevel trial (double the standard trial) and test these strategies immediately.

How GoHighLevel's Template Library Works

The Template Library in GoHighLevel is a centralized hub of professionally designed, pre-built templates that cover nearly every marketing need: websites, funnels, email campaigns, SMS sequences, landing pages, and even social media content. Each template comes with high-quality stock images, copywriting, and pre-formatted layouts—so you're not starting from scratch.

The genius is this: instead of recreating the wheel for every client or project, you pull from proven designs. But here's the catch—without organization, the library becomes overwhelming fast. That's where the Favorites feature transforms your workflow.

When you mark a template as a favorite, you're essentially creating a shortcut to your most-used, highest-converting layouts. Rather than dig through 200+ options, you see only your curated collection. For agencies managing multiple subaccounts, this becomes invaluable.

How to Mark Templates as Favorites (Step-by-Step)

The Favorites feature is simple but powerful. Here's exactly how to use it:

Step 1: Navigate to the Template Library

In your GoHighLevel dashboard, head to Settings → Library → Templates. You'll see the full Template Library sorted by category: Websites, Funnels, Email, Landing Pages, Surveys, and more.

Step 2: Browse or Search for Your Template

Use the search bar to find specific templates by name, or scroll through categories to discover proven layouts. Preview each template to confirm it's the right fit before marking it as a favorite.

Step 3: Click the Heart/Star Icon

Hover over the template card and click the heart icon (or star, depending on your GHL version). The icon will highlight or fill in, indicating the template is now saved to your Favorites.

Step 4: Verify in Favorites View

Return to the top of the Template Library and select the Favorites filter or tab. Your marked templates now appear in a dedicated view, separate from the full library. This is your go-to shortcut.

That's it. No limits on how many templates you can favorite—organize as many as your workflow requires.

Why Organizing Templates Saves Time & Improves Consistency

Let's talk about the real impact. If you're managing campaigns for 5+ clients, and each client gets 3-4 campaigns per month, you're potentially building 15-20 campaigns monthly. Without template organization, each build pulls you into scrolling, comparing, and deciding—even if you already know which template works best.

Organizing templates with Favorites eliminates decision fatigue and search time. Here's what changes:

Time Savings: Instead of 2-3 minutes hunting through the library per campaign, you're 20 seconds away from your template. Over 20 campaigns, that's 30-40 minutes reclaimed each month. For agencies, multiply that by your team size.

Brand Consistency: When your favorite templates are the ones you've already tested and refined, every new campaign automatically inherits that proven structure. Your email sequences maintain consistent formatting, your funnels follow the same conversion pathway, your landing pages use the same visual hierarchy. Consistency builds trust and improves performance.

Onboarding New Team Members: New project managers or designers can see exactly which templates are "approved" and ready to go. No guessing, no starting from zero. They inherit your institutional knowledge immediately.

This is built into GoHighLevel. Try it free for 30 days →

Best Practices for Managing Email, Funnel & Landing Page Templates

Not all templates are created equal. Different template types serve different purposes, and your organization strategy should reflect that. Here's how to manage each:

Email Templates: Favorite your top 3-5 email sequences that consistently deliver results. This typically includes a welcome series, re-engagement sequence, promotional sequence, and educational sequence. Label them mentally (or rename them in GHL) so you instantly know which template is for which purpose. When building a new campaign, you're pulling from your proven winners, not experimenting.

Funnel Templates: Funnels are high-stakes—they drive leads and sales. Favorite only the funnel structures that have proven conversion data. This usually means 1-3 templates per business model. A SaaS company's funnel differs from a coaching business's funnel. Keep your favorites aligned with your business type.

Landing Page Templates: Landing pages are workhorses. Favorite 2-4 templates based on page type: opt-in pages, sales pages, webinar registration, and thank-you pages. Your favorite opt-in page should have a clear headline, compelling copy, and a prominent form. Consistency in structure improves conversion rates over time.

Organization Rule: Favorite only templates you'd confidently hand to a client or use for your own business. If you're unsure whether you'd use it again, it doesn't earn the favorite status. This keeps your shortcut list truly valuable.

How to Access Favorites During Campaign Creation

Here's where the workflow pays dividends. When you're building a new campaign, accessing your favorites is instant:

Email Campaign Creation: Go to Campaigns → Email, click New Campaign, and when prompted to choose a template, the Favorites filter is visible at the top. Your shortlist appears immediately. Select one and customize the content for your client.

Funnel Creation: Navigate to Funnels → Create New Funnel. You'll see the Template Library with the same Favorites option. Your saved funnel templates load first, speeding up the entire funnel-build process.

Landing Page Creation: In Websites & Landing Pages → New Page, filter by Favorites to see your pre-approved landing page layouts instantly.

The Favorites filter persists across all template selection flows. Once organized, it becomes second nature—you're moving from selection to customization in seconds, not minutes.

Advanced: Customizing Templates for Subaccounts

If you're running an agency with subaccounts, template management becomes more complex. GoHighLevel lets you customize which templates are visible, hidden, or removed from each subaccount. This is powerful for branding and workflow control.

From the Admin account, you can show or hide specific templates for subaccounts, preventing team members from using unapproved designs. You can also rename templates to align with internal naming conventions. Some agencies use naming schemes like "SaaS-OptIn-v3" or "Coaching-Webinar-Lead" to clarify template purpose instantly.

For subaccounts with their own Favorites, those preferences are managed independently. A subaccount manager can favorite different templates than your main agency account, reflecting their specific client needs.

Expert Tips for Managing Assets & Templates

Tip 1: Create Custom Templates Within GoHighLevel Don't limit yourself to the built-in library. Once you've built a high-converting campaign, save it as a template. Go to Settings → Library → Templates and create from your custom builds. These custom templates can be favorited just like library templates.

Tip 2: Regularly Audit Your Favorites Every quarter, review your Favorites list. Remove templates you're no longer using. Add new templates you've tested successfully. Maintenance keeps your shortcut list lean and relevant.

Tip 3: Use Templates as Training Tools When onboarding new team members, walk them through your Favorites. Explain why each template is approved, what results it drives, and how to customize it. This builds faster competency and consistency.

Tip 4: A/B Test Template Variations If you're uncertain which template version performs better, duplicate a template, modify it, and run both versions. Once you have data, favorite the winner and remove the lower performer.

Tip 5: Store Supporting Assets Separately GoHighLevel also has an Asset Library for images, videos, and files. Organize assets alongside templates—group images used in your favorite email template in a dedicated folder so customization is even faster.