If you're running an agency or managing multiple client projects in GoHighLevel, you're probably rebuilding the same buttons, forms, and branded sections over and over. That's where Element Templates come in—and they'll transform how fast your team ships pages and funnels.
Element Templates let you capture any single page-builder element—buttons, headlines, forms, images, CTAs—along with all its styling, and save it to a location-wide library. Instead of recreating the same design every time, you drop the template in with one click. For agencies managing dozens of client accounts, this is a game-changer for consistency, speed, and scaling.
In this guide, I'll walk you through exactly how to save, organize, and deploy element templates at scale. And if you haven't tried GoHighLevel yet, you can start a free 30-day trial here—that's double the standard trial period, with no credit card required.
What Are Element Templates in GoHighLevel?
Element Templates are reusable building blocks within GoHighLevel's Page Builder. They allow you to capture a single element—a call-to-action button with your brand colors, a contact form with custom styling, a headline with your brand font—and store it in a location-wide library.
Here's why this matters for agencies:
- Speed: Instead of building the same button 50 times across 10 client accounts, you build it once and drop it everywhere.
- Brand Consistency: Every client gets the exact same branded elements. No more color mismatches or inconsistent form styling.
- Scalability: As your agency grows, your team can work in parallel without duplicating effort.
- Easy Updates: If you need to change a button style, update the template—and all instances reflect the change (depending on your settings).
Element Templates work across funnels, websites, webinars, and email campaigns. If you design it once, you can use it everywhere within that location.
Step-by-Step: How to Save an Element as a Template
The process is straightforward. Here's exactly how to capture and save an element:
- Open your page in the Page Builder. Navigate to any funnel, website, or landing page where you have an element you want to save.
- Select the element. Click on the button, form, image, headline, or any component you want to save as a template.
- Right-click or use the element menu. You'll see a context menu appear. Look for the option labeled "Save as Template" or "Save Element."
- Name your template. Give it a clear, descriptive name. Example: "Primary CTA Button - Blue" or "Contact Form - Default Styling." Good naming saves your team time later.
- Choose your location. The template will be saved to your location-wide library, making it available across all pages, funnels, and campaigns for that location.
- Confirm and save. Hit save, and your element is now in your template library.
💡 Pro Tip
Save your most-used elements as templates immediately when you build them. Don't wait until you've manually recreated them five times. Examples: primary CTA buttons, email opt-in forms, testimonial cards, footer sections, and branded headers. These are your biggest time-savers.
Accessing Your Saved Element Library
Once you've saved templates, they live in a centralized location. To access them:
- Open any page in the Page Builder. Go to any funnel, website, or email campaign where you want to use a saved template.
- Look for the "Saved Assets" or "Saved Items" panel. This is typically on the right side of the builder interface.
- View your element templates. You'll see a list of all saved elements for that location, organized by type or name.
- Search for what you need. If your library is growing, use the search function to find templates quickly by name.
The saved library is location-specific, meaning each location in your GoHighLevel account has its own template library. This is ideal for agencies managing multiple client accounts—each client's location stays separate and branded.
This is built into GoHighLevel. Try it free for 30 days →
Inserting Templates Into Any Page in Seconds
Now for the payoff—the actual speed boost. Inserting a template is a one-click operation:
- Open your page in the Page Builder. Navigate to the page where you want to add the template element.
- Open the Saved Assets panel. Click the "Saved Assets" or "Saved Items" section on the right sidebar.
- Find your template. Browse or search for the element you want to use.
- Drag and drop or click to insert. Most templates can be dragged directly onto the page, or you can click to insert them at your cursor position.
- Position and adjust as needed. The template lands on your page with all its original styling intact. You can move it, resize it, or edit the text without affecting the original template.
That's it. What used to take 5 minutes (rebuilding a styled form from scratch) now takes 10 seconds.
Best Practices: Organizing Templates for Team Success
As your template library grows, organization becomes critical. Here's how to keep your team on-brand and efficient:
Use Clear, Consistent Naming Conventions
Instead of "Button 1," "Button 2," use names like:
- "CTA Button - Primary (Blue)"
- "CTA Button - Secondary (White)"
- "Form - Email Opt-In (Dark Background)"
- "Header - Hero Section"
- "Testimonial Card - 3-Column"
Group by Element Type
Create a mental hierarchy: buttons, forms, cards, sections, headers, footers. When naming, lead with the category so templates group logically in searches.
Document Your Template Library
Keep a shared spreadsheet or document listing all templates, their purpose, and which pages or clients use them. This prevents duplication and helps new team members onboard faster.
Set Template Standards
Agree on brand colors, font sizes, spacing, and button styles before building templates. This ensures consistency and prevents your library from becoming a chaotic mess of similar-but-slightly-different elements.
Review and Prune Regularly
Every quarter, review your template library. Delete outdated or rarely-used templates. Keep the library lean so your team can find what they need without scrolling through 50 options.
Element Templates vs. Saved Sections: What's the Difference?
GoHighLevel offers both Element Templates and Saved Sections—and they serve different purposes. It's important to understand when to use each:
Element Templates:
- Save individual elements (a single button, one form, one image)
- Used for small, reusable components you'll drop into various pages
- Perfect for maintaining design consistency on micro-level (buttons, CTAs, form fields)
- Fastest for quick insertions into existing page layouts
Saved Sections:
- Save entire sections or layout blocks (a hero section with headline, subheadline, button, and background image all together)
- Used for larger, complete content blocks that make sense as one unit
- Perfect for maintaining page structure consistency (hero sections, footer blocks, pricing tables)
- Faster for building complete pages from pre-built sections
Best Practice: Use Element Templates for individual components and Saved Sections for complete layout blocks. Together, they create a powerful workflow: build sections from element templates, then save those sections for future pages.
💡 Pro Tip
For maximum speed, create templates for your 5-10 most-used elements (primary button, email form, headline styles, testimonial card, CTA section). These alone will cut your page build time in half. Don't over-engineer—start with your power players.
Element Templates are one of the most underrated features in GoHighLevel for agencies. The time savings compound as you build more templates and your team scales. Five minutes saved per page × 100 pages per year = 500 minutes (8+ hours) of recovered productivity. Multiply that across your entire team, and you're looking at days of reclaimed time annually.
The best time to start building your template library is today. Pick your top three most-used elements, save them as templates, and watch how your team's velocity increases immediately.