If you're managing multiple client brands or running a digital agency, you've probably spent hours manually updating colors across emails, funnels, landing pages, and forms. Every time a client wants to refresh their brand color, you're back in the design builder making the same change ten different times. That workflow is a time killer—and GoHighLevel's Global Custom Colors feature is built to eliminate it entirely.
Global Custom Colors let you define your brand palette once in a central location, then sync those colors automatically across every design tool in your account. Change a color once, and it updates everywhere instantly. For agencies managing dozens of clients, or businesses maintaining strict brand guidelines, this feature is a game-changer.
In this guide, I'll walk you through exactly how to set up, manage, and apply Global Custom Colors in GoHighLevel—so you can spend less time color-coordinating and more time building campaigns that convert. Ready to streamline your workflow? Get started with a free 30-day GoHighLevel trial and see the difference for yourself.
What Are Global Custom Colors and Why They Matter
Global Custom Colors is a brand consistency feature inside GoHighLevel that lets you save a color palette once and reuse it across your entire account. Instead of manually entering hex codes or RGB values every time you design something new, your saved colors appear instantly in any color picker—whether you're building emails, landing pages, funnels, forms, or calendars.
The real power comes from two-way syncing. When you update a saved global color, every design element using that color updates automatically. This means you can rebrand an entire client account in minutes, not hours. For agencies working with 10, 20, or 50+ client accounts, this feature is the difference between a streamlined operation and constant firefighting.
Brand consistency matters because it builds recognition and trust. When your colors are inconsistent across touchpoints, you look unprofessional. Global Custom Colors ensure that every email, landing page, and funnel your team creates reinforces the brand identity you've defined—without extra effort.
Global Custom Colors vs. Design Kit Colors: Key Differences
GoHighLevel has two color management systems, and understanding the difference is crucial for setting up the right workflow.
Global Custom Colors are stored in your Brand Boards settings. They're account-wide, accessible from any color picker, and sync automatically. These are what you want for brand colors—your primary, secondary, accent colors, and any other palette elements that should stay consistent across all designs.
Design Kit Colors are specific to individual templates or design assets. They're more granular and useful when you want to create theme variations or apply colors to specific campaign types without affecting your entire brand system.
The simple rule: Use Global Custom Colors for your core brand palette. Use Design Kit Colors for template-specific or campaign-specific color schemes. Most agencies and businesses should start with Global Custom Colors and add Design Kit variations only if needed.
How to Add Custom Colors in Global Settings
Setting up your Global Custom Colors takes just a few minutes. Here's the exact process:
Step 1: Navigate to Settings in your GoHighLevel account and find Brand Boards.
Step 2: Look for the Global Custom Colors section. You'll see an option to add new colors.
Step 3: Click to add a color. You can enter the hex code directly, use an RGB value, or use GoHighLevel's color picker to select visually.
Step 4: Name your color something meaningful—"Primary Blue," "Accent Orange," "Button Green," etc. This label is what you'll see in color pickers across your account.
Step 5: Save the color. It's now available globally.
Repeat this process for every color in your brand palette. Most brands need 5-8 core colors: primary, secondary, one or two accent colors, text/dark color, light background color, and maybe a success/warning color if you're using them in forms or alerts.
💡 Pro Tip
Start with your primary brand colors, then add secondary and accent colors gradually. You don't need to create a color for everything—focus on colors you'll actually use repeatedly across multiple designs. This keeps your color picker clean and your workflow faster.
This is built into GoHighLevel. Try it free for 30 days →
Importing and Managing Your Color Palette
If you already have brand colors documented (maybe you've got a brand guide or Figma file), you don't have to manually recreate them in GoHighLevel.
GoHighLevel supports importing existing color palettes. If you have color values from your brand guidelines, design tool, or marketing platform, you can bulk-add them to Global Custom Colors. The process varies slightly depending on where your colors are coming from, but the platform makes it straightforward.
Once your colors are imported, you can edit, delete, or reorganize them anytime. If a client changes their brand color, just update the global color value and it reflects everywhere instantly. You can also add new colors without disrupting existing ones—perfect for seasonal campaigns or new brand elements.
Applying Global Colors Across All Design Builders
Once your Global Custom Colors are set up, they automatically appear in every color picker throughout GoHighLevel. Here's where they show up:
Email Builder: Select any text, button, or background element and your global colors appear in the color picker as a dedicated section.
Landing Page & Funnel Builder: Any color selection—background, text, button, border—pulls from your global palette.
Form Builder: Button colors, field highlights, and submission confirmations can all use your global brand colors.
Calendar & Scheduling: Calendar events and time blocks can be color-coded using your brand palette.
Other Design Tools: Any tool in GoHighLevel with a color picker will show your global colors, ensuring consistency across your entire platform.
The important thing: You don't have to do anything special to apply them. Once you've saved global colors, they're available everywhere. Just click the color picker and look for the "Global Colors" section at the top.
Two-Way Syncing: Real-Time Updates Explained
Here's what makes Global Custom Colors truly powerful: two-way syncing.
When you update a global color value, every single design that uses that color updates instantly. You don't have to manually hunt down emails, pages, or forms using the old color. They all change automatically.
Scenario: You've built 15 email campaigns for a client using their "Primary Blue" global color. Six months later, the client rebrands and wants a different blue. Instead of editing 15 emails, you update the color value in Global Custom Colors once. All 15 emails update immediately.
This is the time-saver that justifies the setup effort. For agencies managing multiple accounts or businesses with complex design systems, this feature can save hundreds of hours per year.
The syncing is truly two-way, meaning if you apply a global color to a new design, that design is now connected to the global color—future updates will apply to it automatically.
Pro Strategies for Managing Multiple Client Brands
If you're an agency managing dozens of client accounts, here's how to leverage Global Custom Colors for maximum efficiency:
Separate Accounts or Workspaces: If you're managing multiple client brands, consider whether your GoHighLevel setup uses separate accounts per client or shared workspaces. Global Custom Colors are account-level, so each client account gets its own color palette. This is actually ideal for brand separation.
Standardize Your Naming Convention: Across all client accounts, name your colors consistently. "Primary," "Secondary," "Accent," "Text Dark," "Background Light." This speeds up design decisions and reduces confusion when switching between accounts.
Create a Brand Onboarding Template: When bringing on a new client, spend 10 minutes setting up their Global Custom Colors first. It's the first step before building any campaigns. This ensures everything you create is on-brand from day one.
Document Your Palette: Keep a simple spreadsheet or document showing each client's color palette. Include the color name, hex code, and where it's used (primary button, text, background, etc.). This becomes your reference guide and makes client updates easier.
Global Custom Colors aren't just a design convenience—they're a productivity multiplier. For agencies juggling multiple client brands, they eliminate repetitive manual work. For businesses maintaining strict brand guidelines, they ensure consistency across every touchpoint. Set them up once, and let GoHighLevel's automation handle the rest.
If you haven't explored this feature yet, now's the time. Start your free 30-day trial and experience how much faster your design workflow becomes when colors sync globally across your entire platform.