List AI Templates on GoHighLevel Marketplace — Sell Your Agents

You've built powerful Conversation AI and Voice AI agents in GoHighLevel. Now it's time to monetize them. The GoHighLevel Marketplace lets you package and sell your agents directly to other agencies and businesses—without losing control or visibility. In this guide, I'll walk you through every step of listing your AI templates on the marketplace, defining what buyers receive, and managing your Knowledge Base settings. If you haven't explored GoHighLevel yet, start your free 30-day trial here—double the standard trial period—and see why thousands of agencies run their entire business on one platform.

Understand Your Role & Permissions in the AI Marketplace

Before you can list templates on the GoHighLevel Marketplace, you need the right account permissions. Only users with Agency Owner or Admin roles can publish AI templates—including Conversation AI and Voice AI agents—to the marketplace.

If you're building agents in a sub-account or don't have admin access, you'll need to request elevated permissions from your account owner. This is a security measure that ensures only authorized team members can monetize and sell your agency's intellectual property.

Once you confirm you have the right role, you're ready to move forward. The marketplace gives you complete control over pricing, visibility, and what gets included when a buyer installs your agent in their account.

Access the Sell This Template Option for Your AI Agents

The process starts inside your agent itself. Whether you're working with a Conversation AI chatbot or a Voice AI agent, the "Sell this Template" option lives in your agent settings—not in a separate marketplace admin panel.

Here's how to find it:

1. Open your GoHighLevel account and navigate to Automations or AI Agents (depending on your interface version)
2. Select the Conversation AI or Voice AI agent you want to list
3. Look for the "Sell this Template" button or option in the agent menu—usually in the top navigation or settings dropdown
4. Click it to open the marketplace listing form

This unified approach means you don't have to jump between different dashboards. You define, configure, and publish all in one place. If you can't find the option, double-check that your account has admin permissions enabled.

Package Your Agent: Define What Ships with Your Template

One of the most important decisions you'll make is what gets packaged when a buyer installs your template. GoHighLevel lets you be crystal clear about what's included, which prevents confusion and support headaches.

When you list a template, buyers need to understand:

• What auto-installs: Core agent logic, conversation flows, Voice AI configuration, integrations, and automation rules
• What requires manual setup: API keys, custom webhook endpoints, third-party authentication, or client-specific data
• What's optional: Additional modules, advanced customizations, or premium add-ons

Be specific in your template description. For example, if your chatbot template includes pre-built qualification flows and intent routing but requires the buyer to connect their own CRM, say so explicitly. This transparency builds trust and reduces refund requests.

This is built into GoHighLevel. Try it free for 30 days →

Manage Knowledge Base Settings for Marketplace Listings

Your Knowledge Base is often the secret sauce in your AI agent. It's the data that makes your chatbot smart and contextual. When listing on the marketplace, you have two options:

Option 1: Include Your Knowledge Base
If your Knowledge Base is generic and useful across clients (e.g., general product FAQs or industry best practices), include it. Buyers get immediate value and the agent works out of the box. This is a strong selling point but means sharing your proprietary content.

Option 2: Exclude Your Knowledge Base
If your Knowledge Base is sensitive, client-specific, or a core differentiator for your agency, exclude it. The agent still functions, but buyers must populate their own Knowledge Base. This protects your IP while still allowing you to sell your agent architecture and configuration.

To manage this setting:

1. In the "Sell this Template" form, look for Knowledge Base options
2. Choose to include or exclude your Knowledge Base from the package
3. If excluding, mention in your template description that buyers can easily import their own Knowledge Base—include a link to your documentation or setup guide

Most successful template sellers exclude their Knowledge Base but provide clear instructions for buyers to add their own. This model protects your content while keeping friction low for customers.

Complete Your Marketplace Listing and Go Live

With your agent configured and permissions set, it's time to fill out the marketplace listing form. Here's what you'll need:

• Template Name: Clear, benefit-driven (e.g., "Lead Qualification Chatbot" not "Agent 1")
• Category: Choose from Conversation AI or Voice AI—or both if applicable
• Description: 2–3 sentences explaining what the agent does and who it's for
• Price: Set your price or offer it free (builds trust and downloads fast)
• Thumbnail/Preview: Upload a clean screenshot or logo representing your template
• Setup Instructions: Step-by-step guide for post-installation configuration
• Support Contact: Email or link for buyers with questions

Review everything once more. Spelling, clarity, and visual polish matter—they directly impact conversion. When you're satisfied, hit the Publish or List to Marketplace button.

Your template is now live. GoHighLevel may display it across all agency accounts using the platform, giving you access to thousands of potential buyers.

Monitor and Update Your Published Templates

After your template goes live, keep an eye on its performance. GoHighLevel provides marketplace analytics showing downloads, install rates, and customer feedback. Use this data to refine your template and improve your next releases.

You can also:

• Update your template: Add features, improve documentation, or change pricing—existing buyers aren't affected, but new ones get the updated version
• Respond to reviews: If buyers leave feedback or ask questions, engage professionally and quickly
• Create template bundles: Combine multiple agents (e.g., lead gen + sales chatbot) into a bundle for higher perceived value
• Run promotions: Offer limited-time discounts to drive early adoption and reviews

The marketplace is an ongoing revenue stream—not a "set and forget" opportunity. Iterate based on customer feedback and market demand to maximize earnings and build your reputation as a template creator.