When you're running marketing audits for clients, one of the most critical data points is whether a prospect even has a website. GoHighLevel's Website Detection feature solves this problem automatically—analyzing prospect sites and delivering clear, actionable results directly into your client reports. If you're managing multiple client accounts or scaling your agency, this feature saves hours of manual research while boosting the accuracy of your audit recommendations. In this guide, I'll walk you through exactly how Website Detection works, what each result means, and how to interpret the findings for your clients. And if you haven't tried GoHighLevel yet, grab a free 30-day trial here—double the standard trial period—to test this feature with your own prospect data.
What Is Website Detection in GoHighLevel?
Website Detection is an automated scanning feature built into GoHighLevel's Prospecting and Marketing Audit Reports. When you upload a prospect list or run an audit, the system analyzes each prospect's domain to determine whether a website exists, is accessible, and is actively reachable. This happens in real-time as part of your audit workflow.
For agencies, this is game-changing. Instead of manually checking each prospect's website status (or worse, assuming they have one), you get definitive data points that inform your entire audit strategy. You'll know instantly which prospects are prime targets for web design services, which need website fixes, and which may need you to help them build their online presence from scratch.
The feature integrates seamlessly into your Web Reports and PDF Reports, so clients see the same transparent, data-backed insights you do. This builds trust and justifies your recommendations.
Understanding the Three Detection Outcomes
Website Detection returns one of three possible results for each prospect. Each tells a different story about their digital readiness:
1. No Website Found
This outcome means the prospect's domain either doesn't exist or isn't registered. It's a clear indicator that the business lacks an online web presence entirely. This is actually valuable intelligence—it tells you the prospect needs web design or domain services. For marketing agencies, this is often a sales opportunity. You can position web development or domain registration as a foundational step before any other marketing activities.
2. Website Not Reachable
The domain exists and is registered, but the website isn't currently accessible. This could mean the site is down, the hosting has expired, or there's a configuration issue. For your clients, this is a red flag. A website that's not reachable is worse than having no website—it looks unprofessional and loses potential customers. In client reports, this signals an urgent action item: troubleshoot hosting, renew services, or rebuild the site.
3. Waiting for Data
This status appears when GoHighLevel is still scanning the prospect's website. It's temporary. Give it a few moments, and the system will complete the analysis and return either "No Website Found" or confirm the site is reachable. You don't need to take action here—just wait for the final result.
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How to Access Website Detection Results
Website Detection runs automatically when you create a Marketing Audit Report in GoHighLevel. Here's how to view the results:
Step 1: Navigate to your Prospecting module and select the prospect list you want to audit.
Step 2: Create a new Marketing Audit Report or open an existing one. The system will automatically scan all prospects in your list.
Step 3: Once the scan completes, go to the Web Report or PDF Report view. Website Detection status appears prominently for each prospect.
Step 4: Filter or sort by Website Detection status to segment your prospect list. This makes it easy to identify groups of prospects by their web presence level.
💡 Pro Tip
Use Website Detection status as a filter when segmenting your prospect list. Create separate follow-up sequences for "No Website Found" vs. "Website Not Reachable" prospects. This lets you tailor your pitch—web design services for the first group, website repair/hosting support for the second.
Interpreting Results for Client Reports
The real power of Website Detection comes when you translate these data points into actionable client insights. Here's how to interpret each outcome in the context of a marketing audit:
For prospects with "No Website Found": Your audit should highlight this as a critical gap. In your client report, explain that without a web presence, the business is invisible to online searches and missing potential leads. Recommend immediate action: register a domain, build a website, and establish basic online credibility. This is a prerequisite for SEO, paid ads, and content marketing.
For prospects with "Website Not Reachable": Flag this as urgent in your report. Explain that a down website damages credibility and loses revenue. Your recommendation should prioritize fixing the technical issue before launching any marketing campaigns. No point in driving traffic to a dead site.
For prospects with a reachable website: You can move forward with deeper audit analysis—SEO performance, page speed, mobile optimization, content quality, and conversion elements. Website Detection passes, so now you assess the quality of what's there.
When you share these findings in your customer-facing Web and PDF reports, prospects see the same detection status you do. This transparency is powerful. A client immediately understands why their marketing isn't working if their website is down or missing entirely.
Using Website Detection Data in Your Marketing Strategy
Website Detection isn't just a reporting tool—it's a strategic asset. Use it to:
Prioritize outreach: Start with prospects that have reachable websites. They're closer to being "marketing-ready" than those without sites. You'll close deals faster and deliver faster results.
Create tiered service packages: Segment your services by website status. Offer different audit packages, pricing tiers, or service bundles for prospects at different stages of digital maturity. Someone without a website needs foundational services; someone with a reachable site needs optimization.
Build proof of concept fast: Win early wins by targeting prospects with existing websites. Improve their SEO, page speed, or conversions. Use those case studies to sell bigger, more complex projects to prospects that need websites built from scratch.
Segment your sales follow-up: Use Website Detection status to automate follow-up workflows. Send different sequences, messaging, and offers based on whether a prospect has a website or not. Personalization drives higher response rates.