Managing brand colors across emails, funnels, forms, and landing pages is a constant headache for agencies and businesses. You define a color, use it in one place, then discover it's slightly different somewhere else. Your brand looks fragmented. Your clients notice. Your team wastes hours manually updating colors across dozens of assets.
Global Custom Colors in GoHighLevel solves this problem completely. This feature lets you define your brand colors once in your Brand Board, then use them everywhere automatically. Change a color, and it updates instantly across every email, funnel, and form that uses it.
In this guide, I'll show you exactly how to set up Global Custom Colors, manage your brand palette, and leverage two-way color syncing to keep your brand perfectly consistent. If you're ready to see how this works in action, start your free 30-day GoHighLevel trial here—that's double the standard trial, with no credit card required.
What Are Global Custom Colors?
Global Custom Colors are a centralized color management system within GoHighLevel's Brand Boards. Instead of manually picking colors in each design tool, you define specific color values once—including HEX codes, RGB values, or custom palettes—and those colors become available everywhere across the platform.
Here's what makes this powerful: once you've saved a color as global, it appears in every color picker throughout GoHighLevel. When you update that color value, the change automatically syncs to every asset using it. A brand color that appears in 50 emails, 12 funnels, and 8 forms updates instantly across all of them.
For agencies managing multiple client brands, or even for your own business scaling across multiple marketing channels, this eliminates manual color management entirely. It's a massive time-saver and ensures zero brand inconsistency.
How to Set Up Global Custom Colors in Brand Boards
Setting up Global Custom Colors is straightforward. Here's the step-by-step process:
Step 1: Navigate to Brand Boards
Log into your GoHighLevel account and go to Settings > Brand Boards. This is your central hub for all brand management features.
Step 2: Access the Colors Section
Within Brand Boards, locate the Colors or Color Palette section. This is where you'll define and manage all your global colors.
Step 3: Create Your First Global Color
Click the button to add a new global custom color. You'll be prompted to:
- Enter a color name (e.g., "Primary Blue," "Accent Orange," "Button Green")
- Define the color value using the color picker or by entering HEX/RGB codes directly
- Save the color to make it available globally
Step 4: Repeat for Your Complete Palette
Add all the colors in your brand palette. Most brands use 3-6 core colors: primary, secondary, accent, neutral/gray tones, and call-to-action colors.
💡 Pro Tip
Use clear, descriptive color names instead of generic labels. "Primary Button Blue" is more useful than "Color 1." This makes it easier for your team to select the right color when building emails or funnels.
How Two-Way Color Syncing Works
Two-way color syncing is the engine behind Global Custom Colors. Here's how it operates:
One-Way Sync (Initial Application)
When you use a global custom color in a design—like an email or funnel—that asset automatically links to the color definition. If you later change the global color value, the asset updates instantly. This is the primary direction of sync.
Two-Way Sync (Manual Edits)
If you edit a color within a specific design (like changing a button color in a particular email), you have the option to update the global color definition instead. This means changes flow in both directions: from global to assets, and from assets back to global.
Real-World Example
Imagine you've saved "Primary Blue" as #0052CC globally. You use this color in 40 emails and 15 funnels. Your brand team decides to shift to a darker blue: #003DA5. You update the color once in Brand Boards. All 40 emails and 15 funnels automatically reflect the new blue—no manual updates required.
Now, a designer working on a specific campaign email decides to test a slightly different shade for better contrast. They change that email's button color to #004D99. GoHighLevel lets them sync this change back to the global palette if the new shade performs better across testing. This flexibility is what makes two-way syncing so valuable for teams.
This is built into GoHighLevel. Try it free for 30 days →
Best Practices for Organizing Your Brand Color Palette
A well-organized color palette makes Global Custom Colors even more effective. Here are the practices that work best:
1. Name Colors by Function, Not Appearance
Use names that describe what the color does: "Primary CTA Button," "Form Field Border," "Success Message Green." Avoid names like "Dark Blue" or "Light Gray"—these are confusing when you have multiple shades.
2. Keep Your Palette Small and Intentional
You don't need 20 colors. Most professional brands operate with 4-8 core colors. This creates visual harmony and makes your designs more cohesive. Limit yourself: one primary color, one secondary, one accent, grays/neutrals, and maybe one success/error indicator.
3. Document Your Color Codes
Even within GoHighLevel, keep an external reference (a simple spreadsheet or brand guide PDF) that documents each global color's name, HEX code, RGB values, and intended use. This is essential when onboarding new team members.
4. Test Color Combinations Before Going Global
When you define a new global color, test it in a few designs first. Does it have enough contrast for accessibility? Does it look right next to your other colors? Once you go global, changes affect everything, so it's worth getting it right initially.
5. Version Your Palette for Different Brands (Agency Context)
If you manage multiple client brands, create separate Brand Boards for each client. This prevents the mistake of accidentally using Brand A's color palette when building Brand B's assets.
How to Import Global Custom Colors from Custom Values
If you've already been building designs with custom colors, GoHighLevel makes it easy to convert those into Global Custom Colors. Here's how:
Step 1: Identify Custom Colors in Your Assets
Look through your existing emails, funnels, and forms. Note the specific colors you've been using repeatedly—these are prime candidates for becoming global colors.
Step 2: Extract the Color Values
When you open a design that uses a custom color, note the HEX or RGB code. Most design tools display this information when you click on a colored element.
Step 3: Add These as Global Colors
Go back to Brand Boards and create new global colors using the exact values you extracted. Name them appropriately based on how they're used in your designs.
Step 4: Re-Apply Global Colors to Existing Designs
When you update existing designs, swap out the manual custom colors for the new global versions. This takes time upfront but ensures all future changes sync automatically.
GoHighLevel is continuously improving this process. Check your platform regularly for updated import tools that might automate converting custom colors to global ones.
Using Global Custom Colors Across Your Marketing Assets
Once your Global Custom Colors are set up, here's where you use them:
Email Builder
When creating or editing emails, the color picker shows all your global colors at the top. Select them for text, backgrounds, buttons, and links. Any change to the global color syncs to all emails using it.
Funnel Builder
Design funnel pages with consistent colors by pulling from your global palette. This ensures your entire funnel—landing page, opt-in forms, thank you pages—all share the same brand colors.
Forms
Apply global colors to form fields, buttons, and labels. This is especially important for brand consistency in lead capture experiences.
SMS & Messaging
While text doesn't use color directly, the templates and preview backgrounds in your SMS/messaging tools reference global colors for consistency.
Calendar & Content Planning Tools
Some GoHighLevel tools use color coding for organization. Global colors apply here too, keeping your organizational system brand-aligned.
The key is developing the habit of using global colors instead of custom-picking colors each time. This discipline is what creates true brand consistency across your entire marketing ecosystem.