Managing brand colors across multiple client projects, funnels, emails, and landing pages is a nightmare—until you discover GoHighLevel's Global Custom Colors feature. Instead of manually updating colors in every design asset every time your brand evolves, you can define your colors once and have them sync everywhere instantly. If you're running an agency or managing multiple brands, this single feature can save you hours every month while guaranteeing brand consistency across every touchpoint. In this guide, I'll show you exactly how to set up, manage, and leverage Global Custom Colors to streamline your workflow. Ready to see the power of unified branding? Get a free 30-day trial of GoHighLevel here and try it yourself.
What Are Global Custom Colors (And How They Differ from Design Kit Colors)
Global Custom Colors are a centralized color system in GoHighLevel that lets you define your brand's color palette once and use it everywhere. The critical distinction is this: unlike Design Kit Colors (which are specific to templates within the design system), Global Custom Colors work across all builders—emails, funnels, forms, landing pages, calendars, and more.
When you update a Global Custom Color, that change propagates instantly to every asset using that color. If your client's brand color changes from #FF5733 to #FF6B4A, you make one edit and every funnel, email template, and landing page reflects the update automatically. This is game-changing for agencies managing multiple six and seven-figure clients who occasionally need brand refreshes.
💡 Pro Tip
Design Kit Colors are template-specific and don't sync globally. Use Global Custom Colors for brand colors you'll use across multiple campaigns and projects. Reserve Design Kit Colors for one-off template designs.
How to Access Global Custom Colors in GoHighLevel
Finding Global Custom Colors is straightforward. Start by logging into your GoHighLevel account and navigating to Settings in the left sidebar. From Settings, look for Brand Boards or scroll down to find Global Colors (the exact naming can vary slightly depending on your account setup and GoHighLevel version).
Once you're in the Global Colors section, you'll see an interface showing any existing custom colors you've already created. If this is your first time here, the area will be empty—and that's where we set up your primary brand colors. The interface displays HEX codes, RGB values, and color preview swatches, making it easy to verify colors match your brand guidelines exactly.
Setting Up Your First Global Custom Color
Here's the step-by-step process to create your first Global Custom Color:
Step 1: Click the "Add Color" or "+" button in the Global Colors section. You'll see a new color input field appear.
Step 2: Enter your HEX code (or use the color picker). For example, if your brand primary is #1a73e8, paste that directly into the field. The system accepts HEX, RGB, or color names.
Step 3: Name your color meaningfully. Instead of "Color 1," use labels like "Primary Brand Blue," "Secondary Accent," "Button Hover," or "Text Dark." This naming convention helps you and your team apply the right color in every builder without guessing.
Step 4: Save and repeat for each color in your brand palette. Most brands need 4–8 core colors: primary, secondary, accent, success, warning, error, and neutrals.
After you've created your colors, they'll appear as swatches in your Global Colors library, ready to use across every builder in GoHighLevel.
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Applying Global Custom Colors Across All Marketing Builders
Once your Global Custom Colors are defined, using them is where the real time savings kick in. Here's where you'll find these colors available:
Email Builder: When creating or editing an email template, any text, button, or background color picker will show your Global Custom Colors as swatches. Click the swatch instead of manually entering HEX codes every time.
Funnel Builder: Design pages with buttons, CTAs, and headers using your Global Custom Colors. If your client changes their brand color in three months, update the color once in Global Settings—every funnel updates automatically.
Form Builder: Apply your brand colors to form fields, buttons, and borders without duplicating color values across multiple forms.
Landing Pages: Build landing pages that inherit your brand colors, maintaining visual consistency without manual color matching.
Calendar & Scheduling: Even booking calendars use your Global Custom Colors for availability indicators, button states, and UI elements.
💡 Pro Tip
Create a color naming convention across your agency (Primary, Secondary, Accent, Neutral-Dark, Neutral-Light, etc.). When onboarding new team members or clients, they'll instantly understand which color to use where, reducing design inconsistencies and revisions.
Best Practices for Brand Consistency Across Client Projects
Global Custom Colors are powerful, but they're most effective when you follow a strategic approach. Here are the practices I recommend based on managing multiple six and seven-figure client accounts:
1. Create a separate Global Color set per client. If you're managing multiple agencies or brands within one GoHighLevel account, consider how color names and values map to each client. Document which colors belong to which brand to avoid cross-contamination.
2. Update colors only when brand guidelines change. Don't casually adjust colors mid-campaign unless the client explicitly requests it. Unexpected color changes can break campaign cohesion and confuse your audience.
3. Document your color palette. Share a screenshot or PDF of your Global Custom Colors with clients. This becomes a reference point for discussions and proves you're maintaining their brand identity consistently.
4. Test updates before full rollout. If updating a color, check how the change appears in a few assets before assuming it's correct everywhere. Sometimes a HEX code looks different depending on the background it's applied to.
5. Leverage Global Colors as a upsell point. This is a premium feature that demonstrates your professionalism. When pitching GHL-based builds to clients, highlight how you maintain brand consistency and reduce revision cycles with centralized color management.
Troubleshooting Common Issues
Issue: A color I created isn't showing up in my builders.
Solution: Make sure you've saved the color in Global Settings. Also, refresh your builder page (F5 or Cmd+R). If it's still missing, log out and back in—sometimes the interface needs a fresh session to sync.
Issue: I updated a Global Custom Color, but some old assets didn't change.
Solution: Assets created before the color was defined might not be linked to the Global Color. Manually reapply the Global Color to those assets, or delete and recreate them using the updated color.
Issue: The color picker shows HEX codes, but I only have RGB values from my brand guide.
Solution: Use any online HEX-to-RGB converter (or vice versa). Paste the RGB value into the converter, copy the HEX code, and input it into GoHighLevel. This takes 10 seconds and ensures accuracy.
Issue: I have too many colors and it's confusing which one to use.
Solution: Audit your color palette. Most brands only need 4–6 core colors. Delete redundant or unused colors. Keep your Global Colors library lean and intentional.
Frequently Asked Questions
Can I use Global Custom Colors across multiple client accounts in GoHighLevel?
Global Custom Colors are account-specific. If you manage multiple client GoHighLevel accounts, you'll need to set up colors separately in each account. However, you can document a standard naming convention and color values to ensure consistency across accounts you manage.
What happens if I delete a Global Custom Color that's being used in my funnels?
The color remains applied to existing assets, but you lose the link to the Global Color. Future edits to that color won't affect the asset. If you delete a color by accident, create it again with the same HEX value and name, then re-apply it to assets.
Do Global Custom Colors sync with my email deliverability settings?
No. Global Custom Colors are purely visual. They don't impact email authentication, sender reputation, or deliverability. Use them solely for design consistency.
Can I import colors from a brand style guide PDF directly into Global Custom Colors?
Not directly. You'll need to extract the HEX or RGB values from your brand guide and manually input them into GoHighLevel. Use a color picker tool if the PDF doesn't list HEX codes. This takes only a few minutes for a standard brand palette.