Running a GoHighLevel agency means managing dozens of sub-accounts, each needing professional, branded email templates. But manually recreating templates for every client wastes time and breaks consistency. The solution? Sharing whitelabel email templates through GoHighLevel's built-in share links—and customizing them with your own domain to maintain complete brand control.
In this guide, I'll walk you through the exact process of generating, customizing, and distributing email template share links to your sub-account users. You'll learn how to white-label these templates so they feel like they came directly from your agency, not some third-party platform. If you're ready to streamline your template workflow, start your free 30-day GoHighLevel trial here to test this process yourself.
Understanding GoHighLevel Email Template Sharing
Email template sharing in GoHighLevel is a feature designed specifically for agencies managing multiple sub-accounts. Instead of creating the same template repeatedly, you generate a shareable link that allows sub-account users to import templates directly into their own accounts with a single click.
The real power comes when you white-label these links using your own domain. This eliminates any mention of GoHighLevel and ensures clients see your agency branding throughout the entire import process. It's a small detail that makes a massive difference in perceived professionalism.
This approach scales beautifully. Whether you have 5 sub-accounts or 50, you're distributing the same carefully-crafted templates without sacrificing your brand identity. Every client sees your domain, your logo expectations, and your agency's touch—not GoHighLevel's.
How to Generate Template Share Links in GoHighLevel
The process begins in your GoHighLevel dashboard. Here's exactly what you need to do:
Step 1: Navigate to Email Templates
Log into your GoHighLevel account and head to the Email section in your left sidebar. Click on "Templates" to view all your created email templates.
Step 2: Select Your Template
Find the template you want to share. This should be a template you've already built and tested—make sure it includes your agency branding, professional copy, and all design elements you want sub-accounts to use.
Step 3: Access the Share Function
Hover over or click into the template. You should see a three-dot menu or "Share" button. Click it to reveal sharing options. GoHighLevel will generate a unique share link specifically for that template.
Step 4: Copy Your Share Link
The system generates a full share URL that looks something like: https://app.gohighlevel.com/share/template/[unique-share-id]. Copy this link—you'll need it for the next steps.
Extracting and Customizing Your Share ID
This step is crucial for white-labeling. You need to isolate the unique share ID from your full share link and understand how to format it correctly.
Finding Your Share ID
From the link https://app.gohighlevel.com/share/template/[unique-share-id], the share ID is everything after the final forward slash. For example, if your full link is https://app.gohighlevel.com/share/template/abc123def456, your share ID is abc123def456.
Write this ID down or keep it in a document. You'll reference it multiple times when setting up white-labeled links.
Why Share IDs Matter
Share IDs are the key to customizing template distribution. They're permanent, unique identifiers that link directly to your template. When you white-label, you're essentially creating a custom URL structure that uses this ID behind the scenes but points through your own domain.
💡 Pro Tip
Keep a master spreadsheet of all your template share IDs organized by template name, category, and date created. This makes it easy to locate the right ID when you need to share templates with specific sub-accounts or client segments.
This is built into GoHighLevel. Try it free for 30 days →
White-Labeling Template Links with Your Domain
This is where the real brand magic happens. Instead of sharing the GoHighLevel URL directly, you'll create a custom link that uses your agency's domain.
Setting Up Your White-Labeled Domain
First, ensure you have a white-labeled domain configured in GoHighLevel. This is typically set up in your Agency Settings under "White Label" or "Branding." Your domain might be something like templates.youragency.com or share.youragency.com.
Creating the Custom URL Format
Once your white-labeled domain is active, you'll create a custom URL using this structure:
https://your-whitelabel-domain.com/share/template/[your-share-id]
For example, if your white-labeled domain is templates.acmedigital.com and your share ID is xyz789abc123, your white-labeled link becomes:
https://templates.acmedigital.com/share/template/xyz789abc123
Testing Your White-Labeled Link
Before distributing the link to clients, test it in an incognito browser window. Click it and verify that:
1. The page loads without errors
2. Your agency branding is visible (not GoHighLevel's)
3. The template import dialog appears correctly
4. Sub-account users can successfully import the template
Testing catches issues early and prevents embarrassing brand mishaps when clients try to use the link.
Best Practices for Sharing Templates with Sub-Accounts
Label Your Templates Clearly
When you share templates, provide clear context. Instead of sending a link with no explanation, include a message like: "Here's our Q4 promotional email template (v2.1) — import this to your account for consistency across all campaigns." Version numbering helps clients track updates and know which template is current.
Organize by Category
Group templates by use case: welcome series, promotional, educational, re-engagement, etc. This helps sub-accounts quickly find the template they need instead of sifting through dozens of generic links.
Create a Resource Hub
Consider building a simple webpage or document that lists all available templates with descriptions and white-labeled share links. This becomes your agency's template library and positions you as a strategic partner, not just a vendor.
Update Templates Regularly
Email marketing trends shift constantly. Review your shared templates quarterly. When you update a template, communicate the changes to sub-accounts so they can re-import the latest version if they choose.
Monitor Import Performance
GoHighLevel tracks template shares. Check your analytics to see which templates get imported most frequently. High-performing templates can be refined further; low-performing ones might need redesigns or better promotion.
Troubleshooting Common Template Sharing Issues
White-Labeled Link Not Working
If your custom domain link returns an error, verify:
- Your white-labeled domain is correctly configured in GoHighLevel settings
- DNS records for the domain are properly pointed to GoHighLevel
- You've used the exact share ID (typos break links)
- Wait 24 hours if you recently updated DNS—propagation takes time
Sub-Accounts Can't Import Template
If users click the link but the import fails, check that:
- The template hasn't been deleted from your master account
- The sub-account has sufficient plan permissions to import templates
- There are no special characters or formatting issues in the template itself
- The sub-account is logged into their own account (not a different account)
Branding Doesn't Display Correctly
If your agency logo or colors aren't showing on the import page, ensure your white-label branding is active and includes:
- Logo upload (PNG or SVG recommended)
- Primary color hex code
- Support contact information (should point to your agency, not GoHighLevel)
Clear your browser cache and test again in incognito mode to see the actual white-labeled version.
Final Thoughts
Whitelabel email template sharing in GoHighLevel transforms how agencies scale their email operations. Instead of letting clients see GoHighLevel branding, you maintain full control over the experience. Your templates become assets that reinforce your agency's professionalism and attention to detail—not reminders that they're using third-party software.
Start by creating 3-5 high-performing templates, get your white-labeled domain set up, and generate share links for each one. Test them thoroughly, document the process, and begin rolling them out to sub-accounts. Over time, you'll build a library of templates that becomes a competitive advantage—something clients expect from a partner as sophisticated as your agency.