How to Setup Recurring Webinars in GoHighLevel — Automate Sessions

Running webinars manually is a productivity killer. Every week, you're cloning events, updating dates, resetting registration pages, and hoping your audience doesn't get confused by conflicting schedules. GoHighLevel's Recurring Webinar Settings eliminate that chaos entirely.

In this guide, I'll walk you through automating your entire webinar strategy—from weekly live sessions to monthly product demos to evergreen broadcasts—so you can focus on content and conversion, not calendar management. Whether you're an agency running client webinars or a business owner hosting regular training, this setup will save you hours every month.

Ready to automate? Start your free 30-day GoHighLevel trial (double the standard trial) and test this setup risk-free.

Understanding Recurring Webinar Settings in GoHighLevel

Before GoHighLevel's Recurring Webinar Settings, you had two options: manually clone events every week (tedious and error-prone) or build a complex automation workflow (time-consuming and fragile). Neither was ideal.

Recurring Webinar Settings solve this by turning a single webinar into an automated series. You define the pattern once—weekly on Mondays at 2 PM, monthly on the first Thursday, custom intervals, whatever—and GoHighLevel handles the rest. New events are automatically created, registration pages refresh, automations trigger, reminders send, and replays populate without you touching anything.

This is especially powerful for:

• Agency owners running recurring training or onboarding webinars for clients
• SaaS companies hosting weekly product demos or feature deep-dives
• Coaches and consultants running group coaching calls or masterclasses
• E-commerce brands launching monthly sales webinars or customer education sessions
• Membership communities automating weekly office hours or Q&A sessions

How to Enable Recurring Webinar Settings

The setup is straightforward. Here's the step-by-step process:

1. Log into GoHighLevel and navigate to Webinars in the sidebar.
2. Click Create Webinar (or edit an existing one you want to make recurring).
3. Fill in the basic details: Webinar Title, Description, and Host/Speaker information.
4. Scroll down to find the Recurring Settings section (this is where the magic happens).
5. Toggle Enable Recurring to ON.

Once you enable Recurring, additional fields appear. This is where you define how often your webinar repeats and when the series should stop.

Set your Start Date and Time—this is when the first instance launches. Every subsequent session will follow the pattern you define next. Make sure the time zone is correct; misaligned time zones are the #1 setup mistake I see.

Choose your Recurrence Type: Daily, Weekly, Monthly, or Custom. Most users pick Weekly (same day each week) or Monthly (same date or day pattern each month). If you need something specific—every 3 weeks, the second Tuesday of each month, etc.—Custom gives you that flexibility.

Configuring Your Recurrence Pattern

This is where you get tactical about your schedule.

For Weekly Webinars: Select your day (Monday, Wednesday, Friday—whatever works). All instances occur at the same time you set. This is perfect for consistent, predictable programming like "Training Wednesdays" or "Demo Fridays."

For Monthly Webinars: You have two options. Pick a specific date (the 15th of every month, for example) or a pattern (the first Tuesday, the last Thursday, etc.). Date-based is simpler; pattern-based is better if you want consistency across months with different lengths.

For Custom Intervals: Need every 3 weeks? Every 2 months? Custom recurrence handles it. Specify the exact number of days or weeks between sessions. This is less common but invaluable for specialized use cases.

Set an End Date or Occurrence Limit. Decide when the series should stop. Options include:

• Never (the series runs indefinitely)
• After X occurrences (stop after 12 sessions, 52 weeks, etc.)
• On a specific date (end on December 31, for example)

For most recurring programs, I recommend "Never" or a date-based end. If you pick "After X occurrences" and lose track, you'll suddenly have no webinars next month.

This is built into GoHighLevel. Try it free for 30 days →

Setting Up Broadcast Page Logic and Automation

Your registration page needs to be smart. When someone registers for a recurring webinar, do they register once and attend all sessions? Or do they choose which sessions to attend?

Single Registration, All Sessions: Registrants sign up once and are invited to every instance. Use this for committed audiences (your paying members, regular students). They see replay links for sessions they miss and reminders for upcoming ones.

Per-Session Registration: Each instance has its own registration page. New signups are collected for each session. This works better for evergreen or casual webinars where attendance isn't expected to be consistent. GoHighLevel can create a separate registration for each occurrence if you configure it that way.

Once you've decided on your registration model, connect your automation workflows. GoHighLevel triggers actions when:

• Someone registers for the webinar
• The webinar starts (send them a join link via SMS or email)
• The webinar ends (add them to a sequence, tag them, etc.)
• They watch the replay (track engagement)

Build automations for each trigger. For example: When someone registers → Send them a confirmation email + Add them to a "Webinar Attendees" list. When the webinar ends → Send a follow-up sequence asking for feedback and pitching your offer. When they view the replay → Tag them as "Engaged" and add them to a nurture campaign.

Managing Time Zones, Reminders, and Replay Access

Time Zone Handling: This is critical if your audience is spread across regions. GoHighLevel displays the webinar time in each attendee's local time zone automatically. You don't have to calculate or send multiple versions—it's built in. Always set your webinar's primary time zone correctly to avoid confusion.

Automated Reminders: Configure when GoHighLevel sends reminders. Standard best practice:

• 1 email reminder 24 hours before
• 1 SMS or email 1 hour before (optional, but increases no-shows by ~20%)
• Join link sent immediately at start time

Don't over-remind. Too many notifications tank engagement. Stick to 1–2 max.

Replay Access: After each session, attendees should automatically receive a replay link. Set how long replays stay available (30 days is standard; some use longer for sales funnels). Replays are gold for your funnel—people who miss the live session often convert from replays, sometimes at higher rates because they feel less pressure.

Enable automatic replay email sequences. When someone views the replay, tag them differently than live attendees so you can segment your follow-up. Live attendees might get a different pitch than replay viewers.

Best Practices for Scaling Your Webinar Program

Start with one recurring webinar. Get the workflow smooth—registration, automations, reminders, follow-up—before adding more. Once it's running like clockwork, duplicate the settings for a second webinar if you need one.

Monitor attendance trends. GoHighLevel tracks registration rates, attendance rates, and replay views per session. If your second or third instance has a sharp drop in attendance, something's wrong—audience fatigue, competing events, or a topic shift. Adjust content or scheduling immediately.

Use tags and segments aggressively. Tag attendees by session ("Webinar-Week-1," "Webinar-Week-2"). Tag by behavior ("Attended-Live," "Watched-Replay-Only," "No-Show"). Use these segments for hyper-targeted follow-up sequences. No-shows get a different email than live attendees.

Batch your content creation. Record several webinar iterations at once if possible. Even if they're slightly different, you'll save time on setup, tech checks, and production. Recurring webinars are meant to be efficient—leverage that.

Review and optimize quarterly. Every 13 weeks, review your metrics. Are registrations holding steady? Are conversion rates improving? Is attendance declining? Make one change at a time—tweak the time, adjust the topic, improve the sales pitch—and measure the impact over the next 4–5 sessions before making another change.