You've built a great product. Your sales funnel converts. But you're leaving money on the table—thousands of dollars in unrealized revenue from customers who are already buying.
That's where Order Bumps in GoHighLevel come in.
Order Bumps are strategic, low-friction upsell offers that appear during the checkout process—right when your customer is in buying mode. Unlike aggressive pop-ups or interruptions, they integrate seamlessly into your sales flow, adding complementary products or upgrades without disrupting the experience.
For digital marketing agencies and service businesses running on GoHighLevel, Order Bumps represent one of the fastest ways to increase average order value (AOV) and boost overall revenue. Studies show that well-placed bump offers can increase revenue by 10-30% with minimal additional effort.
In this guide, I'll walk you through exactly how to set up, customize, and optimize Order Bumps in GoHighLevel—so you can start capturing that hidden revenue today. And if you haven't experienced GoHighLevel yet, grab a free 30-day trial to test these strategies risk-free.
What Are Order Bumps and Why They Matter
An Order Bump is a complementary product or service offer that appears to customers during checkout. The key word here is complementary—it's not a hard sell or an unrelated upsell. It's something that adds immediate value to the main purchase.
Examples of effective Order Bumps:
- Buying a course? Add a template library or resource pack.
- Purchasing a service? Bundle in a consultation or onboarding call.
- Selling a product? Offer extended warranty, training, or premium support.
Why do Order Bumps work so well? Because they appear at the moment of highest buying intent. Your customer has already decided to purchase—they're emotionally committed. A strategically placed bump offer that adds real value typically sees 10-30% acceptance rates.
For agencies using GoHighLevel, Order Bumps transform surveys, forms, and checkout pages into revenue-generating assets. Instead of just collecting data or processing orders, you're creating micro-upsell opportunities that feel natural to the customer journey.
💡 Pro Tip
The best Order Bumps solve a problem or remove a friction point related to the main purchase. Ask yourself: "What would make this product or service more valuable or easier to use?" That's your bump offer.
Step-by-Step: How to Set Up Order Bumps in GoHighLevel
Setting up an Order Bump in GoHighLevel is straightforward. Here's the exact process:
Step 1: Navigate to Your Funnel
Log into your GoHighLevel account and go to Funnels in the left navigation menu. Select the funnel that contains the order form or survey where you want to add a bump offer. This could be a sales funnel, lead magnet funnel, or any funnel with a checkout component.
Step 2: Access the Order Form or Survey
Click on the specific Order Form or Survey element within your funnel. In GoHighLevel, Order Bumps integrate seamlessly with both—surveys now support bump offers for enhanced monetization.
Step 3: Find the Bump Product Settings
Within the form/survey editor, look for the Bump Product or Order Bump section. This is typically found in the advanced settings or product configuration area. Click to enable or add a bump offer.
Step 4: Select or Create Your Bump Product
You can either:
- Select an existing product from your GoHighLevel product library
- Create a new product specifically for this bump offer
When creating a new product, fill in the product name, description, price, and any applicable SKU or product details.
Step 5: Configure Bump Display Settings
Choose:
- When the bump appears (typically after initial order submission but before final confirmation)
- How it displays (full-screen modal, slide-in, inline card)
- Accept/Decline buttons for clear CTAs
Step 6: Save and Test
Save your changes, then test the funnel end-to-end. Complete a test purchase to see exactly how and when the bump offer appears. This is critical—you want to ensure the experience feels natural, not forced.
This is built into GoHighLevel. Try it free for 30 days →
Customizing Your Bump Product Content and Visuals
A generic bump offer gets ignored. A well-designed, relevant bump offer gets accepted. Here's how to customize for maximum conversions:
Use Compelling Product Visuals
GoHighLevel supports modern, professional product images and graphics in bump offers. Use high-quality images that match your brand. Consider:
- Product mockups or screenshots
- Lifestyle or benefit-focused images
- Video thumbnails for demonstration
Craft Benefit-Focused Copy
Your bump product title and description should focus on benefits, not features. Instead of "Email Template Bundle," use "Save 10 Hours/Week With Our Email Templates." Lead with the outcome.
Set Strategic Pricing
Bump offers should feel like a deal. Price them 20-40% lower than standalone purchase price, or position them as a limited-time bundle. The goal is to feel like a "too good to pass up" offer without eroding margins.
Add Urgency Elements
GoHighLevel allows you to include countdown timers, limited-quantity indicators, or urgency messaging within the bump offer display. Use these sparingly and honestly—artificial urgency damages trust.
Include Social Proof
If space allows, add a quick testimonial, review count, or success metric. This reduces friction and increases confidence in the bump product.
💡 Pro Tip
Test different bump products and pricing tiers. What works for a course might not work for a service. A/B test bump offers with different copy, images, and price points to find your sweet spot.
Best Practices for Maximum Conversions
Make It Relevant
The bump offer must relate directly to the main purchase. If someone buys a social media course, bump them with a content calendar template—not an unrelated product. Relevance is the #1 driver of bump acceptance.
Keep It Simple
Don't overwhelm with too many bump options or complex decisions. One strong, clear bump offer outperforms multiple options. Let customers say yes or no quickly.
Respect the User Experience
The bump should feel like part of the journey, not an interruption. Clear accept/decline buttons matter. Make it easy to say no without guilt or extra friction. Customers who decline bumps but feel respected are still happy customers.
Track Results
Use GoHighLevel's built-in reporting to track bump acceptance rates and revenue impact. Monitor:
- Bump offer impressions (how many times it's shown)
- Acceptance rate (conversions on bump offer)
- Revenue attributed to bumps
- Average order value (AOV) lift
Iterate Based on Data
If a bump has a 5% acceptance rate, it's underperforming. Test different products, copy, pricing, or positioning. Bump offers typically see 15-25% acceptance rates when optimized.
Order Bumps in Surveys vs. Order Forms
GoHighLevel's newest feature allows Order Bumps to work within Surveys—not just traditional checkout forms. This is a game-changer for lead generation and monetization strategies.
Order Bumps in Surveys
Use survey bump offers to monetize lead magnets or discovery calls. After someone completes your survey, offer a related product or upsell. Examples:
- Offer a strategy session booking after survey qualification
- Upsell a premium course after a free assessment survey
- Bundle a service package based on survey answers
Order Bumps in Order Forms
The traditional use case—appear during checkout to increase AOV. This is where bumps typically see the highest acceptance rates because purchasing intent is already highest.
For agencies, the survey-based bump approach opens new revenue channels. You can monetize free content, assessments, and lead magnets directly—turning lead generation into immediate revenue generation.
The bottom line: Order Bumps aren't just for existing customers—they're for anyone at a moment of decision or engagement. Use them wherever you have customer attention and a logical upsell opportunity.