Launching a white-label mobile app through GoHighLevel is one of the fastest ways to add recurring revenue to your agency. But before your branded Android app hits the Google Play Store, you need to connect your Google Play Developer account to GoHighLevel's Agency App Manager. This guide walks you through every step—no guesswork, no missed configurations. By the end, you'll have a fully registered Android package ready for submission. If you haven't already explored GoHighLevel's full capabilities, start with a free 30-day trial to see how the platform streamlines your entire business.
Set Up Your Google Play Developer Account
Before you can link anything to GoHighLevel, you need an active Google Play Developer account. If you already have one, skip to the next section. If not, here's what you need to know:
First, visit the Google Play Console and sign in with your Google account (create one if needed). You'll need to pay a one-time registration fee of $25 USD and provide billing information. Google will also ask for basic business or personal details depending on your entity type.
Once registered, you have full access to the Google Play Console—this is where you'll manage app releases, monitor user reviews, and track performance metrics. You'll also be able to generate API credentials, which GoHighLevel will need to automatically build and submit your branded app.
💡 Pro Tip
Keep your Google Play Developer account email and password secure—you'll need these credentials to authorize GoHighLevel's integration. Consider using a password manager.
Access GoHighLevel's Agency App Manager
Now that you have your Google Play Developer account ready, log in to your GoHighLevel workspace. From your main dashboard, navigate to your Settings menu and look for Agency App Manager. This is GoHighLevel's white-label mobile app customizer where you'll build your branded iOS and Android applications.
The Agency App Manager consolidates the entire onboarding flow—you don't need to jump between multiple interfaces. Everything happens in one place: account connection, package name registration, branding customization, and app submission preparation.
Click into the Agency App Manager. You'll see options for both iOS (Apple App Store) and Android (Google Play Store). For this guide, we're focusing on Android. Select the Android option to begin the Google Play Store linking process.
Connect Your Google Play Developer Account to GoHighLevel
This is the critical step where you authorize GoHighLevel to interact with your Google Play Developer account on your behalf. GoHighLevel uses OAuth 2.0, which means you're granting permission without sharing your actual password.
In the Agency App Manager, you'll see a button labeled "Connect Google Play Account" or similar. Click it. You'll be redirected to Google's authentication page. Sign in with the Google account associated with your Google Play Developer account.
Google will then ask you to review the permissions GoHighLevel is requesting. These typically include the ability to create app releases, view app analytics, and manage app configuration. Review these permissions—they're necessary for GoHighLevel to submit your app automatically—and click "Allow" or "Authorize."
Once authorized, you'll be redirected back to GoHighLevel's Agency App Manager. A confirmation message will appear indicating that your Google Play Developer account is now connected. You should see your developer account name or email displayed as a confirmation.
This is built into GoHighLevel. Try it free for 30 days →
Register Your Android Package Name
Your Android package name is a unique identifier for your app on the Google Play Store. This is permanent—you cannot change it after submission. Choose carefully and make it memorable for your clients and users.
Android package names follow a reverse domain format: com.yourcompany.appname. For example, if your agency is called "Amplifi Technologies" and you're building a CRM app, you might use com.amplifitechnologies.crm. The format must be lowercase and contain only letters, numbers, and periods.
In GoHighLevel's Agency App Manager, you'll see a field asking for your Android Package Name. Enter your chosen name here. GoHighLevel will verify that this name isn't already taken on the Google Play Store. If it is, you'll need to choose a different name and try again.
Once you've registered your package name, GoHighLevel adds it to your Google Play Developer account automatically (thanks to the OAuth connection you established in the previous step). This reserves your package name and prevents anyone else from using it.
Complete App Registration and Branding
With your Google Play account connected and your package name registered, you can now customize your app's branding. In the Agency App Manager, you'll find fields for:
- App Name — The name users see on the Google Play Store and on their home screen
- App Icon — Your branded logo (typically 512x512 pixels PNG format)
- App Description — A compelling description for the Play Store listing
- Color Scheme — Primary and accent colors matching your brand
- Splash Screen — The startup screen users see when launching your app
Upload high-quality assets here. Your app icon should be clear and recognizable at small sizes. Your description should highlight key features—automated messaging, appointment scheduling, payment collection, lead tracking—so potential users understand the app's value immediately.
💡 Pro Tip
Your app icon and splash screen are visual first impressions. Invest time in making them polished and professional. Users judge app quality partly on visual design before they ever use a feature.
Prepare Your App for Google Play Store Submission
Before GoHighLevel submits your app to the Google Play Store, you need to prepare your store listing. This involves creating a detailed app listing, setting pricing, and reviewing Google Play's content policies.
In the Google Play Console, navigate to your newly registered app (which GoHighLevel created when you registered your package name). You'll see sections for Store Listing, Pricing & Distribution, and Content Rating.
For the Store Listing, provide screenshots of your app in action—at least two, ideally 4-5. Show the login screen, the main dashboard, key features like messaging or scheduling. Write a detailed app description (4,000 characters available) explaining benefits, target users, and core functionality. Include a privacy policy link—this is required by Google.
In Pricing & Distribution, decide whether your app is free or paid. Most agencies using GoHighLevel's white-label mobile app offer it free to their clients—you monetize through your agency retainer or service fees, not app sales. Select which countries you want to distribute to.
Complete the Content Rating questionnaire honestly. Your app doesn't contain ads or mature content, so this is straightforward. Google will assign your app an age rating (typically 3+).
Finally, review your app against Google Play's Policy Center. Ensure your app complies with policies around privacy, security, spam, and intellectual property. GoHighLevel's white-label app is built to meet these standards, but verify your branding and marketing claims don't violate any rules.
Once everything is complete, GoHighLevel will submit your app to the Google Play Store. Google's review process typically takes 24-48 hours (sometimes longer during high-volume periods). You'll receive email notifications as your app moves through the review process.