Set Up GoHighLevel Payment Links — Sell Multiple Products

Running a digital marketing agency or selling online services? You're leaving money on the table if you're not bundling products strategically. GoHighLevel's payment links let you combine one-time and recurring products into a single, frictionless checkout—without touching a line of code. In this guide, I'll walk you through setting up payment links that actually convert, streamline your sales process, and give your clients a professional buying experience. Whether you're selling service packages, digital products, or subscriptions, you'll learn the exact strategies top agencies use. Ready to simplify your payment process? Start with a free 30-day GoHighLevel trial and test these strategies risk-free.

Connect Your Payment Processor to GoHighLevel

Before you can create a single payment link, you need to connect a payment processor. GoHighLevel integrates with Stripe and PayPal—both excellent choices, though Stripe offers more flexibility for agencies handling multiple clients.

Here's how to connect your payment processor:

1. Log into your GoHighLevel account and navigate to Payments > Integrations
2. Select either Stripe or PayPal based on your preference
3. Click Connect and authorize the integration with your payment processor account
4. Once authorized, your account will show as "Connected" with a green checkmark
5. Test the connection by creating a small transaction to ensure everything processes correctly

This step is non-negotiable. All payments flow through your connected processor, so make sure you're using the account associated with your business. If you're an agency managing client payments, set up separate Stripe or PayPal accounts per client to keep finances clean and transparent.

Create Your First Payment Link with Multiple Products

Now that your payment processor is connected, it's time to create a payment link. This is where GoHighLevel's simplicity shines—you don't need a website, landing page builder, or technical knowledge.

Step-by-step process:

1. Go to Products > Payments > Payment Links
2. Click the + New Payment Link button
3. Name your payment link (e.g., "Social Media Management Package")
4. Select your payment processor from the dropdown
5. Add products by clicking + Add Product
6. Choose from existing products or create new ones on the fly
7. Set quantities and pricing for each product
8. Configure your checkout experience (one-page or multi-step)
9. Save and generate your unique payment link

That's genuinely it. Your payment link is instantly live and shareable. Copy the link, paste it in an email, SMS, social media post, or embed it on a page. GoHighLevel handles the entire checkout experience—no Shopify, WooCommerce, or custom payment gateway needed.

Bundle One-Time and Recurring Products Together

This is where things get powerful. Most agencies struggle to sell both one-time services and ongoing subscriptions in the same transaction. GoHighLevel makes it seamless.

Here's the anatomy of a bundled payment link:

• One-time product: A setup fee, initial consultation, or custom deliverable (charged once)
• Recurring product: A monthly subscription, retainer, or ongoing service (charged monthly, quarterly, or annually)
• Single checkout: Both products purchased together in one transaction

Example: A social media management agency might bundle a $500 one-time setup (content audit, strategy document, brand guidelines) with a $1,500/month retainer (content creation, posting, community management). Your client pays $500 + $1,500 = $2,000 on day one, then $1,500 every 30 days after.

To set this up:

1. In your payment link, add your one-time product first (set billing to "One Time")
2. Add your recurring product second (set billing to "Recurring" and select your interval)
3. Both products appear in the checkout together
4. The customer sees the total upfront charge and the recurring charge clearly labeled
5. Payment processes immediately, and the subscription auto-renews on schedule

This is built into GoHighLevel. Try it free for 30 days →

Set Up Product Groups for Advanced Bundling

Product groups are GoHighLevel's hidden weapon for advanced bundling. They let you create tiered offerings, upsells, and add-on options without creating separate payment links.

What are product groups?

A product group is a collection of related products that customers can purchase together or customize. Think of it as "pick 3 services from this list" or "choose your subscription tier."

Common product group examples:

• Service tier selection: Starter ($997), Professional ($2,997), Enterprise ($5,997)
• Addon bundles: Core service + optional add-ons (video editing, priority support, extra revisions)
• Flexible packages: Customers select which services they need from a menu
• Upsell sequences: Core product + premium tier option at checkout

To create a product group:

1. Navigate to Products > Product Groups
2. Click + New Product Group
3. Name your group (e.g., "Content Creation Services")
4. Add multiple products to the group
5. Set whether customers can select one product, multiple products, or a specific number
6. Assign the product group to your payment link
7. Customers now see a selection interface where they pick what they want

This approach increases average order value because customers see all available options and naturally add more when presented strategically.

Share Your Payment Link Across Channels

Once your payment link is live, distribution is frictionless. Copy the unique URL and share it anywhere.

Where to share payment links:

• Email campaigns: Include the link in service proposal emails or monthly invoices
• SMS texts: Send payment links directly to prospects via text (high conversion)
• Social media: Post in Instagram bios, Facebook comments, LinkedIn posts
• Landing pages: Embed the checkout directly on a custom landing page
• Sales proposals: Include in PDF proposals or Loom video walkthroughs
• Website: Add to your services page as a "Buy Now" button
• Affiliate links: Create trackable links if you're using payment links for partner sales

GoHighLevel tracks every payment link's performance. You can see how many clicks, conversions, and total revenue each link generates—invaluable data for optimizing which offerings sell best.

Best Practices for Maximizing Conversion Rates

Just because your payment link works doesn't mean it converts at its best. Here are the strategies that separate top-performing agencies from the rest:

1. Transparent Pricing
Show both one-time and recurring charges clearly. Don't hide fees or surprise customers. If you're charging a setup fee plus a monthly retainer, display it exactly that way: "$500 setup + $1,500/month."

2. Single-Page Checkout
Multi-step checkouts increase friction. Use GoHighLevel's one-page checkout option whenever possible. Ask only for essential information: name, email, phone, and payment method.

3. Custom Checkout Branding
Upload your logo and choose brand colors for the payment page. A professional-looking checkout reduces cart abandonment and builds trust.

4. Email Confirmations
GoHighLevel automatically sends payment confirmations. Customize these emails to include next steps, access links, or service onboarding information.

5. Test Before Sharing
Always process a test transaction (use Stripe's test card: 4242 4242 4242 4242) to ensure everything works. Broken payment links lose sales instantly.

6. Mobile Optimization
Your payment link automatically optimizes for mobile. But verify it looks clean on a phone before sending it to clients. Most conversions now happen on mobile devices.

7. Limited-Time Offers
Create urgency by adding a countdown timer or limited-time discount code to your payment link. Scarcity drives conversions.