Control In-App Banners in GoHighLevel — Agency Branding

Running an agency means managing dozens of client sub-accounts—and each one sees system announcements, feature updates, and promotional banners from GoHighLevel. Without proper control, your clients' dashboards become cluttered with messages that don't align with your brand, dilute your authority, and create a disjointed user experience.

The Banner Management feature in GoHighLevel's Agency Settings solves this problem. It lets you review, prioritize, and disable in-app banners across your entire agency and all sub-accounts—keeping your interface fully branded and your clients focused on what matters.

In this guide, I'll walk you through how to use Banner Management to control client-facing messages, maintain brand consistency, and optimize the user experience across your agency. Ready to take full control? Start your free 30-day trial of GoHighLevel to test these features yourself.

What Is Banner Management in GoHighLevel?

Banner Management is an agency-level control panel that lets you manage system-wide announcements appearing in your clients' accounts. These banners typically announce new features, platform updates, maintenance windows, or promotional messages—all generated by GoHighLevel or your agency.

Without Banner Management, every banner displays to every user in your agency and sub-accounts by default. This creates noise, distraction, and—most importantly—breaks your branded experience. Your clients see GoHighLevel messaging instead of your agency's voice.

With this feature, you can:

• Review all active banners across your agency
• Prioritize which messages appear first
• Disable banners that don't align with your brand or client needs
• Control banner visibility across all sub-accounts simultaneously
• Reduce dashboard clutter and improve user experience

How to Access Banner Management in Agency Settings

Accessing Banner Management takes just a few clicks. Here's the exact path:

1. Log into your GoHighLevel agency account as an admin or account owner.
2. Navigate to Settings (usually located in the left sidebar or top navigation menu).
3. Select "Agency Settings" from the dropdown or settings menu.
4. Look for "Banner Management" or "Banners" in the Agency Settings panel.
5. Click to open the Banner Management dashboard.

You'll see a list of all active banners currently displayed across your agency and sub-accounts. The interface shows banner titles, descriptions, creation dates, and current status (enabled/disabled).

Review and Prioritize In-App Banners

Once you're in Banner Management, you'll see every banner active in your network. This is where strategy matters. Not all banners are equally important to your clients.

Review each banner by examining:

• Message relevance: Does this banner apply to your clients' workflow?
• Timing: Is this announcement timely or outdated?
• Brand alignment: Does the message reflect your agency's values and voice?
• Priority: Is this critical for clients to see, or is it secondary?

GoHighLevel allows you to reorder banner priority. Simply drag banners up or down in the list—higher banners display first to users. This is crucial for directing client attention to the most important announcements while burying lower-priority messages below the fold.

For example, if you're announcing a critical system update, move that banner to the top. If GoHighLevel is promoting a feature your clients don't use, deprioritize it.

This is built into GoHighLevel. Try it free for 30 days →

Enable and Disable Banners Across Your Agency

This is the core feature: the ability to disable banners you don't want your clients to see.

Each banner in the list has a toggle or checkbox indicating whether it's enabled (visible to clients) or disabled (hidden). Here's how to manage visibility:

1. Locate the banner you want to control in the Banner Management list.
2. Click the enable/disable toggle next to the banner name.
3. Confirm the change (most changes are instant, but some may require a brief processing time).
4. Repeat for all banners you want to manage across your agency.

Once disabled, that banner immediately stops appearing in your agency account and all sub-accounts. Your clients won't see it on their next dashboard load.

This applies agency-wide—you don't have to disable banners individually in each sub-account. One toggle controls visibility across your entire network. This massive time-saver is especially valuable for agencies managing 50+ sub-accounts.

Best Practices for Brand-Consistent Banner Management

Simply disabling banners isn't enough. Strategic banner management reinforces your agency brand and protects client experience. Here are the practices that work:

1. Audit Banners Regularly

Review your Banner Management dashboard monthly. Outdated banners about features launched six months ago waste space. Remove them immediately to keep dashboards clean.

2. Disable Non-Essential Marketing Banners

GoHighLevel occasionally promotes premium add-ons or features your clients don't need. Disable these proactively. Your clients see your agency, not GoHighLevel's upsell messages.

3. Prioritize Critical Announcements

System maintenance, security alerts, or major feature updates deserve top priority. Reorder these above informational banners so clients see them immediately.

4. Create a Banner Approval Workflow

If multiple team members manage your agency, establish a process. Someone reviews new banners, determines relevance, and updates Banner Management. This prevents chaos and ensures consistency.

5. Test Banner Visibility in Sub-Accounts

Occasionally log into a test sub-account to verify banners appear as intended. Changes may lag by a few minutes, but you want confirmation that your settings work correctly.

How Banner Dismissal and Reappearance Works

Users can dismiss banners by clicking the X or close button. But what happens next?

GoHighLevel stores banner dismissal history per user. When a user closes a banner, it typically stays hidden for that user for a set period—usually 24-48 hours depending on the banner type. After that window, the banner reappears, giving users another chance to see important updates.

This system prevents two problems:

• Notification fatigue: Users can dismiss annoying banners without them haunting them forever.
• Message loss: Important announcements resurface so users don't miss critical updates by dismissing once.

As an agency admin, you don't control individual user dismissals. However, you control whether the banner exists at all. Disabling a banner prevents all users from seeing it—no dismissal option.

This matters: if you disable a banner today, re-enabling it tomorrow will show it again to all users, including those who previously dismissed it. Use this strategically if you need to re-announce something important.

Banner Management is one of those underrated features that separates professional agencies from chaotic ones. It's the difference between a branded, focused client experience and a cluttered dashboard full of irrelevant noise.

By taking control of your in-app banners, you protect your brand reputation, reduce client confusion, and demonstrate mastery of the GoHighLevel platform. That's the kind of attention to detail that builds trust.

Ready to implement Banner Management in your agency? Start by accessing Agency Settings today and auditing every banner currently active in your network. Disable what doesn't serve your clients, prioritize what does, and watch your user experience improve immediately.